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Question
A. Nellie Bly
B. Adolph Ochs
C. William Randolph Hearst
1) New York World
2) New York Times
3) The style of objectivity
4) Yellow journalism publisher
5) "No frills" reporting
6) New York Journal
7) Around the world in seventy-two days
8) Citizen Kane
Answer
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Related questions
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A) Most companies have stopped using it because consumers find it annoying.
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C) It is the only way advertisers can use the Internet to attract customers.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
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B) space brokers
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C) J. Walter Thompson
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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C) Product placement
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.