Question

A multinational company enters a new geographical location, considered an emerging market, with its established product line: laptops and tablets. Which of the following would NOT serve as a good strategic move to enhance profits?
A. Creating a sales plan that aims to enhance initial sales and market share with low prices based on high operational costs
B. Devising a marketing plan that aims at different customer segments with attractive advertisements and offers on products
C. Implementing a diversification plan that aims at adding smartphones to the existing line of products
D. Charting an acquisition plan that aims at acquiring small-scale companies looking for funding and with a similar product lineup
E. Establishing a distribution plan that aims at setting up more supply outlets than any other rivals in the location

Answer

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