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Question
A mother purchases a Happy Meal box and her son immediately picks up the little toy that accompanies it. The little boy's new toy is an example of a:a. self-liquidating premium.
b. push strategy.
c. free premium.
d. price-off deal.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.