Question

A middle-class customer (target) base in a region is most concerned with quality and price of products. Which of the following would be considered a best value proposition for the customers?
A. A company that identifies unique features of its products without comparing it with a rival's products
B. A company that offers copycat products at low cost but an average quality compared to rivals
C. A company that offers the same quality of products as rivals but at a high cost based on greater market share and higher brand value
D. A company that provides same quality of products at a much lower price than rivals, but leaves the final assembly of product pieces to customers with an easy assembly guide
E. A company that sells an average quality product compared to rivals with a meager difference in price.

Answer

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