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Question
A marketing director meets with her staff to review recent problems they have encountered in coordinating widespread and diverse aspects of their marketing plan. Which of the following reasons can explain why coordinating an IBP effort is easy?a. Specialists often have knowledge only in their specialty.
b. Internal competition for budget allocation works against coordinated efforts.
c. IBPs do not require explicit goals and objectives.
d. There is a limited number of media options available.
Answer
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.