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Question
A market researcher was contacted by a travel firm to assess consumer satisfaction on the travel services provided by the firm. The researcher collected feedback from customers by distributing questionnaires. The questionnaire consisted of ten questions and each question had five options ranging from completely dissatisfied to completely satisfied. One such question from the questionnaire is as follows:| How satisfied were you with the accommodation arrangements? | ||||
| Accommodation arrangements | ||||
| Completely dissatisfied Completely satisfied | ||||
| 1 | 2 | 3 | 4 | 5 |
This is an example of a(n) _____ measure.
a. direct, global
b. disconfirmation
c. open-ended
d. unstructured
e. attribute-specific
Answer
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