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Question
A manufacturer of protein powders and protein bars sponsors a grand slam tennis tournament for the first time. When it evaluates this move, it discovers that the cost per brand name exposure is much higher than it would have been by running its standard advertising. Why was the sponsorship still beneficial for the manufacturer?a. It was one of the multiple sponsorships it takes in order to yield results.
b. Traditional advertising cannot get the amount of exposure that event sponsorship can.
c. The methods used to calculate cost per brand name exposure are too subjective to be accurate.
d. Sponsorships provide a unique opportunity to foster brand loyalty.
Answer
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