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Question
A manufacturer of high-priced gourmet cookware is discussing media alternatives with his agency, and is strongly considering radio as a medium. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. Which of the following drawbacks of radio is the agency most likely to be discussing?a. Low flexibility for advertisers
b. Relatively high cost
c. Fragmented audiences
d. Lack of timeliness
Answer
This answer is hidden. It contains 1 characters.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.