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Question
A manufacturer of a brand of high-end hiking boots and specialized athletic shoes has hired your agency to run a print campaign. You tell the client that a full-page, black-and-white ad in HikingandBikingmagazine will cost them $1,650 to run once. You also remind the client that the circulation of the magazine is 42,000. To give the client the cost per thousand for this media buy, which formula would you use?a. Take 42,000 divided by 1,650 multiplied by 1,000.
b. Take 1,650 multiplied by 1,000 divided by 42,000.
c. Add 1,650 and 42,000 divided by 1,000.
d. Take 42,000 divided by 1,000 plus 1,650.
Answer
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