Question

A man of few words, Tom is a typically soft spoken and mild-mannered guy. However, recently, when in line to book tickets for the first show of a new movie starring his favorite actors, he yelled and created a scene as the tickets got sold out before his turn at the counter. Which of the following motivations of consumer misbehavior best explains Tom's behavior?
a. Thrill-seeking
b. Differential association
c. Pathological socialization
d. Provocative situational factors
e. Opportunism

Answer

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