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Question
A large hospital in Chicago recently purchased four top-of-the-line, high-speed copiers from Xerox. The purchasing department carefully scrutinized the quality, price, warranties, and service features of several vendors before choosing Xerox. In the words of Jim Parker, the director of purchasing at the hospital, "it was the quality that gave Xerox the edge." Describe the role of service quality in this buyer-seller relationship. What factors may have been involved in shaping Jim Parker's perception of service quality?Answer
n/a
Related questions
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a. a value network.
b. relationship dynamics
c. a strategic asset.
d. a market scope.
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c. strategic marketing.
d. marketing accountability.
e. competitive advantage.
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
c. emphasize low-price strategies to penetrate a mass market.
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b. a product market.
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a. Customer relationship management
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Q:
Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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a. Communication is consistent with organizational flow.
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c. a learning and growth perspective.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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