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Question
A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its brand. It offers salespeople an extra $75 for selling one of its refrigerators, $50 for selling one of its ovens, and $40 for selling one of its dishwashers. Which of the following promotional concepts for the trade channel does this involve?a. Push money
b. Merchandise allowance
c. Slotting fee
d. Rebates
Answer
This answer is hidden. It contains 1 characters.
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