Question

A hit-and-run or guerrilla warfare type offensive strategies involve

A. random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals.

B. undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position.

C. work best if the guerrilla is the industry's low-cost leader.

D. pitting a small company's own competitive strengths head-on against the strengths of much larger rivals.

E. unexpected attacks (usually by a small competitor) to grab sales and market share from complacent or distracted rivals.

Answer

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