Question

A good example of blue-ocean type of offensive strategy is

A) a company like EERO that leapfrogged rivals in innovation in the home Wi-Fi market.

B) a company like EasyJet that developed a cost advantage to undercut its rivals in passenger airlines

C) a company like Home Depot that adopted and improved on the good ideas of other companies.

D) a company like Australian winemaker Casella Wines that created a Yellow Tail brand designed to appeal to a wider market, one that also includes consumers of other alcoholic beverages.

E) a company like Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offersa leading market share, excellent profit margins, and rapid growth.

Answer

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