Question

A global strategy allows for:
A. the leading companies to compete for the biggest share of the world market, but only occasionally compete head-to-head in different countries.
B. the markets in various countries to be part of the world market and competitive conditions across country markets to be strongly linked.
C. a company's overall market strength to be the sum of its market shares in each country market where it has a presence.
D. the industry leaders to be foreign companies, while domestic companies are relegated to runner-up status.
E. a firm's overall competitive advantage to be determined by the size of the competitive advantage it has in each of its profit sanctuaries.

Answer

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