Question

A focused low-cost strategy seeks to achieve competitive advantage by

A) outmatching competitors in offering niche members an absolute rock-bottom price.

B) delivering more value for lesser money than other competitors.

C) performing the primary value chain activities at a lower cost per unit than can the industry's low-cost leaders.

D) dominating more market niches in the industry via a lower cost and a lower price than any other rival.

E) serving buyers in a narrow piece of the total market (target market niche) at a lower cost and lower price than rivals.

Answer

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