Question

A focused low-cost strategy can lead to attractive competitive advantage when:
A. buyers are looking for the best value at the best price.
B. buyers are looking for a budget-priced product.
C. buyers are price sensitive and are attracted to brands with low switching costs.
D. a market is emerging and demand in the target market niche is growing rapidly and is served by industry-wide competitors
E. a firm can lower costs significantly by limiting its customer base to a well-defined buyer segment.

Answer

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