Question

A focused low-cost strategy can lead to attractive competitive advantage when

A) buyers are looking for the best value at the best price.

B) buyers are looking for a budget-priced product.

C) buyers are price sensitive and are attracted to brands with low switching costs.

D) a market is emerging and demand in the target market niche is growing rapidly and is served by industry-wide competitors.

E) a firm can lower costs significantly by limiting its customer base to a well-defined buyer segment.

Answer

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