Question

A focused differentiation strategy aims at securing competitive advantage by:
A. providing niche members with a top-of-the-line product at a premium price.
B. catering to buyers looking for an upscale product at an attractively low price.
C. offering a product carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers.
D. developing product attributes that no other company in the industry has.
E. convincing a narrow, well-defined group of buyers that the company has a truly world-class product.

Answer

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