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Question
A firm's sales process ________.A) is typically not put in place until a year or more after a startup launches
B) describes its branding strategy
C) depicts the steps it goes through to identify prospects and close sales
D) describes its social media strategy
E) depicts the steps it goes through to identify its target market and positioning strategy
Answer
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Related questions
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In the context of international franchising, under a ________ franchise arrangement, the U.S. firm grants the rights to an individual or company (the master franchisee) to develop one or more franchise businesses and to license others to develop one or more franchise businesses within the country.
A) master
B) direct
C) subordinate
D) concurrent
E) multinational
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The Franchise Disclosure Document is the document that consummates the sale of a franchise.
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The Franchise Disclosure Document contains a total of 23 categories of information that give a prospective franchisee a broad base of information about the background and financial health of the franchisor.
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While franchise agreements vary, each agreement typically contains these sections: the ________ agreement and the ________ agreement.
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C) buy; membership
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List and explain three of the common misconceptions about franchising.
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Which of the following is not a type of trademark?
A) Trademark
B) Certification mark
C) Documentation mark
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Design patents are the most common type of patent and cover what we generally think of as new inventions.
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A utility patent can be obtained for a new product or process or the "idea" for a new product or process.
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A) breach
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The sole entity responsible for granting patents in the United States is the ________.
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B) Federal Patent, Copyright and Trademark Office
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Patents, trademarks, copyrights, and licenses are the four key forms of intellectual property.
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Which of the following is an example of intellectual property?
A) DripCatch's cash reserves
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A niche market is a place within a market segment that represents a narrow group of customers with similar interests.
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The proper sequence in selecting a target market and positioning strategy is (1) craft a unique positioning strategy, (2) select a target market, and (3) segment the market.
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A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to.
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A ________ market is a place within a market segment that represents a narrower group of customers with similar interests.
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Once a firm has segmented the market, the next step is to ________.
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Which of the following is the correct sequence of events to the process of selecting a target market and position strategy?
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B) Segment the market, Create a unique positioning strategy, Select a target market
C) Segment the market, Select a target market, Create a unique positioning strategy
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Which of the following statements is untrue regarding a firm's sales process?
A) A formal sales process helps a firm fine tune its approach to sales and build uniformity into the process.
B) Following a formal or structured process to generate and close sales benefits a firm.
C) A "sales process" is equally valuable whether a firm is selling directly to customers or through intermediaries.
D) A firm's sales process depicts the steps it goes through to identify its target market.
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A firm's marketing mix is the assortment of products and services that it sells.
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In ________ pricing, the list price is determined by estimating what consumers are willing to pay for a product and then backing off a bit to provide a cushion.
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B) tactical
C) strategic
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A) appreciation reports
B) acknowledgement accounts
C) referent accounts
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B) passion, pride, promotion, and place
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