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Question
A firm is likely to be most vulnerable to customers' switching behavior when:a. its customers are dissatisfied, the switching costs are low, and the firm operates in a business environment with high competitive intensity.
b. its customers are satisfied, the switching costs are high, and the firm operates in a business environment with high competitive intensity.
c. its customers are dissatisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.
d. its customers are satisfied, the switching costs are low, and the firm operates in a business environment with low competitive intensity.
e. its customers are satisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.
Answer
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