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Question
A firm has decided to sponsor a PGA golf tournament. Its marketing director knows it is critical to find unique ways to leverage the sponsorship. One way to leverage the sponsorship beyond traditional methods would be to:a. estimate the number of viewers who will see the company name.
b. allow the CEO to meet with top golfers on the course.
c. calculate the brand exposure received by people attending the tournament.
d. use the tournament to entertain important clients and recruit new ones.
Answer
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