Question

A fast food company wants to launch a new advertising campaign to boost its sales. In order to target the right customer base, the company refers to their pages on social media sites. Through these sites, it collects details of people who could become prospective customers of the company. Which of the following is the company using to find prospective customers?
a. Gross impressions
b. Geo-targeting
c. Big Data
d. Message weight

Answer

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