Question

A differentiation strategy works best when

A) technological change is fast-paced and competition revolves around rapidly evolving product features.

B) buyers' needs are homogeneous.

C) many rival firms are also pursuing a differentiation approach.

D) there are few other ways to make a product unique to buyers.

E) firms have ample excess cash to invest in R&D activities.

Answer

This answer is hidden. It contains 331 characters.