Question


A cross-channel shopper refers to
a. the online consumer who researches products online and then purchases them at a retail store.
b. the online consumer who purchases a product online and then returns it at a retail store for store credit.
c. a consumer who e-mails or forwards a copy of a competitor's coupon to another firm in hopes that the offer will be matched.
d. shoppers from one country who make online purchases from a company in a different country.
e. shoppers who purchase products under different screen names or avatars in order to protect their privacy.

Answer

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