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Question
A copywriter not only has to fulfill all the responsibilities of proper information inclusion based on creative platform and strategy decisions, but also has to:a. carefully fit all the information within, between, and around the display.
b. sell the product and entertain the audience.
c. tell the same story with the audio and the video.
d. ensure that the consumer has a voice in the creative planning.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.