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Question
A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two typestestimonial or dialogue. Which of the following is a major difference between a testimonial and a dialogue?a. A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
b. A testimonial approach is one-sided, while a dialogue approach has two people conversing.
c. A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
d. A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.
Answer
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