Question

A consumer who publishes on online blog about home products sees a review of a new product on TV. That blogger then posts his commentary about the product on his blog. Readers of the blog read the commentary. The end readers of the blog are then a part of which of the following?

a. two-step flow model of communication

b. the sponsor-author model of communication

c. the social contact theory

d. flow-to-consumer model of communication

Answer

This answer is hidden. It contains 1 characters.