Question

A competitive environment where there is strong rivalry among sellers, low entry barriers, strong competition from substitute products, and considerable bargaining leverage on the part of both suppliers and customers:
A. is competitively unattractive from the standpoint of earning good profits.
B. offers little ability to build a sustainable competitive advantage.
C. is highly conducive to achieving strong product differentiation and high customer loyalty to the company's brand.
D. offers moderate to good prospects for making a reasonable profit and building a sustainable competitive advantage.
E. requires that industry members have a strongly differentiated product offering in order to be profitable.

Answer

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