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Question
A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.A) direct marketing
B) integrated marketing
C) competitive marketing
D) the promotion mix
E) target marketing
Answer
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Related questions
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
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