Question

A company's broad "macro-environment" refers to
A. the industry and competitive arena in which the company operates.
B. general economic conditions plus the factors driving change in the markets being served.
C. all the strategically significant forces and factors outside a company's boundariesgeneral economic conditions, population demographics, societal values and lifestyles, technological factors, and governmental legislation and regulation.
D. the competitive market environment that exists between a company and its competitors.
E. the dominant economic features of a company's industry.

Answer

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