Question


A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook Page and people may see it is referred to as __________.
a. set rate; fixed amount
b. cost per click; cost per thousand
c. fixed amount; set rate
d. cost per thousand; cost per click
e. traditional cost; standard cost

Answer

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