Question

A company needs financial objectives to:
A. spur company personnel to help the company overtake key competitors on such important measures as net profit margins and return on investment.
B. communicate management's targets for financial performance and achieve strategic objectives.
C. indicate to employees whether the emphasis should be on earnings per share, return on investment, return on assets, or positive cash flow.
D. convince shareholders that top management is acting in their interests.
E. counterbalance its pursuit of strategic objectives and have a balanced scorecard for judging the caliber of its overall performance.

Answer

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