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Question
A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?A) by associating the soda with its ability to absorb odors
B) by associating the soda with a fictional character called Simon Soda
C) by emphasizing the low cost of the soda
D) by informing the customers of the historic importance of baking soda in germ protection
Answer
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