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Question
A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________.A) independent vertical marketing system
B) conventional marketing system
C) independent channel
D) corporate vertical marketing system
E) administered vertical marketing system
Answer
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Related questions
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A) access data from key partners
B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
D) avoid the capital outlay of a CRM system
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B) PRM (partner relationship management)
C) TQM (total quality management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
A) m-commerce
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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C) intangible
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Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
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A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
C) the Consumer Review
D) the American Marketing Association (AMA)
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A) mass marketing
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A) personal evaluation of PR activities
B) opinion surveys among the firm's publics
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A) preapproach
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B) cold calling
C) networking
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A) intangibility
B) perishability
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A) intangibility
B) perishability
C) variability
D) personalization
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