Question

A Canadian insurance company provides only one kind of insurance. It insures athletes who havemultimillion-dollar contracts and pays them a sum of money when they are injured or unable to play.Athletes buy the insurance policies as a way to protect themselves. The insurance company's decision tospecialize in this type of insurance addresses their decision regarding _____.
a. product-service mix
b. capacity
c. layout
d. location
e. human resource

Answer

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