Question

A cable TV company redesigned jobs so that one employee interacts directly with customers, connects and disconnects their cable service, installs their special services and collects overdue accounts in an assigned area. They also decided to do away with scripted customer interaction manuals and allow each employee to determine how best to interact with each customer. Previously, each task was performed by a different person and the customer interacted only with someone at the head office.

This change is an example of:

A. increasing job enrichment by establishing client relationships.

B. encouraging self-reinforcement.

C. introducing job rotation.

D. increasing job specialization.

E. introducing job feedback.

Answer

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