Question


A business hoping to generate large online sales through posting ads on social networking sites but only pay when an ad actually generates a sale should use a performance measure of
a. "cost per action," and pay $50 for every purchase that originated from an ad on the site.
b. "cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.
c. a "negotiated measure," and pay $100 to post their ad for two weeks.
d. "cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
e. "cost per liker," and pay $1. for every visitor who likes the advertised product.

Answer

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