Question

A broad differentiation strategy is generally not suitable for attaining a competitive advantage when

A) buyer needs and preferences are too diverse to be fully satisfied by a standardized product.

B) few rivals are pursuing a similar differentiation approach.

C) products of rivals are weakly differentiated.

D) there are many ways to differentiate a product or a service and many buyers perceive these differences valuable.

E) technological change is fast-paced and competition revolves around rapidly evolving product features.

Answer

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