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Question
A breakfast cereal advertiser decides to create a print media advertisement instead of advertising on broadcast television. This is probably because the advertiser:a. is not aiming to communicate detailed features of a product that is complex.
b. is keen on creating a mood and demonstrating brand values.
c. does not require time and space to advertise the product.
d. wants to allow readers to process the information at a personalized rate.
Answer
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