Question

A blue ocean type of offensive strategy
A. refers to initiatives by a market leader to steal customers away from unsuspecting smaller rivals.
B. involves a preemptive strike to secure an advantageous position in a fast-growing market segment.
C. entails attacking rivals head-on with deep price discounts and continuous product innovation.
D. involves abandoning efforts to beat out competitors in existing markets and, instead, inventing a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.
E. involves the use of surprise hit-and-run guerrilla tactics to harass money-losing rivals and drive them into bankruptcy.

Answer

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