Question

A blue ocean strategy
A. is an offensive attack used by a market leader to steal customers away from unsuspecting smaller rivals.
B. involves a preemptive strike to secure an advantageous position in a fast-growing market segment.
C. works best when a company is the industry's low-cost leader.
D. offers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that renders rivals largely irrelevant and allows a company to create and capture altogether new demand.
E. involves the use of highly creative, never-used-before strategic moves to attack the competitive weaknesses of rivals.

Answer

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