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Question
A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
c. emphasize low-price strategies to penetrate a mass market.
d. all of the above.
e. (b) and (c) only.
Answer
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Related questions
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