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Question
Within the advertising plan, what does a build-up analysis actually build up?a. The backlog of consumer profiles to be used
b. The expenditure level for tasks to be done
c. The sales expected to be seen
d. The goals and objectives to be pursued
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.