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Question
Which of the following should be adopted when conducting brainstorming?a. Generating new ideas rather than building on each others' ideas
b. Encouraging individuals to learn about the problem before and after the group session
c. Focussing on generating ideas rather than putting them to use
d. Forming an appropriate team with no conflicts in cognitive styles
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.