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Question
Which of the following purposes does creativity serve in advertising?a. It makes people work in a structured manner.
b. It creates competing agendas in an agency.
c. It gives meaning to a brand by making emotional connections with consumers.
d. It makes people timid so that they can contribute more to work.
Answer
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Which of the following has been found regarding advertising and gender?
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.