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Question
Which of the following is true of public relations?a. It is a tool to produce more sustainable and environment-friendly products.
b. It is a tool to manage goodwill, corporate communications, and damage caused by negative publicity.
c. It is a process of changing the features of a product to suit customer needs.
d. It is a process of transporting products to the location where consumers can buy them.
Answer
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a. Heavy users usually form less than one percent of users by volume.
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d. Heavy users have little knowledge of the brand and negligible social influence.
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Which of the following has been found regarding advertising and gender?
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
c. Advertisers often find gender issues overly sensitive and tend to avoid them.
d. There are no differences between men and women if they are the products of differential socialization.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.