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Question
Which of the following is true of building customer relationship through direct marketing?a. Word-of-mouth advertising is the best way to build a marketing base.
b. Long-term customer relationships must be based on trust.
c. Closing the sale comes first, followed by commitment to customer satisfaction.
d. Customers are willing to pay for catalogs if given the proper incentive.
Answer
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.