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Question
Which of the following is true about the roles of creatives and account executives in an advertising agency?a. Account executives work for awards; creatives work to please the client.
b. Account managers must be generalists, whereas creatives must possess expertise in a single area.
c. Creatives are more likely to see the goal of the communication as achieving some predetermined objective in the marketplace.
d. Creatives serve as a liaison between the client and the advertising agency.
Answer
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