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Question
Which of the following is true about fear when it is used in an advertisement?a. Fear will get a consumer to pay attention but will rarely get a consumer to take action.
b. Fear is best used at very low or almost unrecognizable levels.
c. Fear works best when the consumer doesn"t think about the ad too much.
d. Fear can work when it's believable and the ad shows a clear way out.
Answer
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